Dove advertising
In the video, the extended her neck, made her eyes bigger, made her shoulders curve in more, they made her lips bigger, gave her bigger cheek bones and got rid of the shiny parts of her face. I don't think it's ethical when someone changes a picture this much because it looks nothing like them and it makes people feel they have to get at the level of looking like that. And that's impossible because no one looks like that. It also makes people feel bad about themselves because they don't look like fake models.
It's ok to fix up a picture but only to a certain extent. Like if someone takes glamour shots for like $200, they're expecting good quality and for them to look somewhat different. So it's alright to touch up things like zits and red areas of someone's face or fix any other bad spots. What makes this commercial wrong is they go in and change way too many things. There was nothing wrong with her eyes or her neck or lips but they still changed it to make it look better.
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